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Research papers

Creating a service culture

This paper outlines the research programme which has been instituted to monitor the multifarious aspects of the Customer First Programme instituted in Lloyds Bank. This is initially planned to span two and a half years. The elements of the research...

Catalogue: Seminar 1987: Strategies For Service Management
Authors: Don Porter, John F. Swift
June 15, 1987
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Citation

Porter and Swift (1987a, June 15). Creating a service culture. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/creating-a-service-culture